Promising Areas for Developing HR Managers' Competencies in the Digital Age

The rapid development of technologies is creating a new digital reality in human resource management. In the context transition to economy and transformation traditional classical organizations ones, management decentralization will take place on basis technologies. most important characteristic feature organization interaction HR service with employees using mobile applications. Predictive analytics, employee-centered professional training, feedback not only at vertical level but also horizontal requires competencies specialists. Based authors' research, implemented by temporary creative team, practice developing managerial process analyzed example services different levels maturity. study has shown understanding part specialists that automation significant potential be demand all companies, regardless their size. from one require changes qualification requirements for specialists, readiness acquire competencies, develop skills personal abilities.